[대한건축학회논문집] 설치 조건에 따른 미디어파사드 정보전달 성능 서열 비교
- 표준화 온라인 설문 기반 프리드먼-윌콕슨 분석 -

Media Facade Information Delivery under Installation Conditions - A Standardized Online Survey with Friedman-Wilcoxon Analyses -

▒ 저자명 (Authors): 김지현, 남성우 (건축공간연구원 부연구위원), 김원필 (서울과학기술대 건축학 교수)
▒ 게재지 (Journal): 대한건축학회논문집(Journal of the Architectural Institute of Korea, JAIK)
▒ 등재정보 (Indexing): SCOPUS, KCI 우수등재 (Outstanding KCI)
▒ 저널등급 (Journal Rank): KCI 건축공학 분야 IF 기준 2024년 1위/14종, Q1
(Ranked 1st out of 14 journals in Architectural Engineering based on the 2024 KCI Impact Factor; Q1)
▒ 등재일 (Date of Publication): 2026-07 (Vol.42 No.07)

• 본 연구는 설치방식·외피유형·공간맥락에 따른 미디어파사드 정보전달성능의 상대서열을 비교하였다. 성인 153명(품질표본 134명)이 표준화 정지자극 6개를 평가했고, 주목도·명료성·인지성을 2문항 서열지수로 측정하였다. 고정순서 영향을 선형보정한 뒤 Friedman검정과 Holm보정 Wilcoxon검정을 적용하였다. 설치방식·공간맥락은 세 지표 모두, 외피유형은 주목도와 명료성에서 유의하였다. LED부착형은 전 지표에서 상위였고, 광장은 주목도, 보행공간은 명료성과 인지성에서 높았다. 결과는 관측자극 조건조합의 상대패턴으로 한정된다.

• This study examines whether design-coded installation conditions installation method (IM), building-envelope type (BET), and spatial context(SC) were associated with different relative rankings of perceived information delivery in media facades across attentional salience (A), legibility (L), and cognizability (C). In a full-block online survey (Primary N=153; Strict n=134), all participants rated six standardized still stimuli on two-item ordinal indices for A, L, and C. Because stimuli were presented in a fixed order, a within-participant linear order-adjustment step was applied before Friedman and Holm-adjusted Wilcoxon analyses; the resulting estimates should therefore be interpreted as order-adjusted rather than order-free effects. In the Strict sample, SC showed significant global differences across A, L, and C, and BET differed globally for A and L but not for C. For IM, pairwise comparisons showed that wall-mounted LED exceeded both projection mapping and media glass across A, L, and C; projection mapping exceeded media glass only for A, no significant difference was observed for L, and media glass exceeded projection mapping for C. For SC, Open plaza ranked highest for A, whereas Walk-space ranked highest for L and C; Open plaza and Street-facing did not differ significantly for C. Because stimuli were not fully crossed and order effects remained substantial, the findings are best read as order-adjusted relative patterns within the observed stimulus condition combinations, not as general causal effects of installation conditions.

▒ AURIC 논문정보: https://auric.or.kr/User/Rdoc/DocRdoc.aspx?returnVal=RD_R&dn=455630
▒ 대한건축학회 논문정보: https://www.aik.or.kr/board/?_0000_method=view&ncode=a001&num=3279

▒ AURIC Paper Information: https://auric.or.kr/User/Rdoc/DocRdoc.aspx?returnVal=RD_R&dn=455630
▒ Architectural Institute of Korea (AIK) Journal Information: https://www.aik.or.kr/board/?_0000_method=view&ncode=a001&num=3279