[대한건축학회논문집 2026년 8월호] 도시 미디어파사드의 정보전달성과 시민 시각부담 인식 간 균형에 관한 연구
[대한건축학회논문집 2026년 8월호] 도시 미디어파사드의 정보전달성과 시민 시각부담 인식 간 균형에 관한 연구
[Journal of the Architectural Institute of Korea, August 2026] A Study on the Balance between Visual Information Delivery and Citizens’ Perceived Visual Burden in Urban Media Facades
[Journal of the Architectural Institute of Korea, August 2026] A Study on the Balance between Visual Information Delivery and Citizens’ Perceived Visual Burden in Urban Media Facades
Overview
Overview
[대한건축학회논문집] 도시 미디어파사드의 정보전달성과 시민 시각부담 인식 간 균형에 관한 연구
A Study on the Balance between Visual Information Delivery and Citizens’ Perceived Visual Burden in Urban Media Facades
▒ 저자명 (Authors): 김지현, 남성우 (건축공간연구원 부연구위원), 김원필 (서울과학기술대 건축학 교수)
▒ 게재지 (Journal): 대한건축학회논문집(Journal of the Architectural Institute of Korea, JAIK)
▒ 등재정보 (Indexing): SCOPUS, KCI 우수등재 (Outstanding KCI)
▒ 저널등급 (Journal Rank): KCI 건축공학 분야 IF 기준 2024년 1위/14종, Q1
(Ranked 1st out of 14 journals in Architectural Engineering based on the 2024 KCI Impact Factor; Q1)
▒ 등재일 (Date of Publication): 2026-08 (Vol.42 No.08)
본 연구는 도시 미디어파사드의 정보전달성과 시민 시각부담 인식 간 균형을 분석하였다. 선행 설문에서 산출한 인지성·명료성·주목도 기반 IDI와 후속 온라인 설문에서 수집한 피로·눈부심·빛공해 인식 기반 FBI를 동일 자극 단위로 결합하였다. 분석 결과 일부 자극은 고효율-저부담 유형으로, 일부는 고효율-고부담 과잉자극형으로 분류되었다. 이를 통해 미디어파사드 설계·운영 시 정보전달성뿐 아니라 시민 쾌적성, 휘도·대비 조절, 콘텐츠 운영 기준을 함께 고려할 필요가 있음을 제시하였다.
Media facades are increasingly used as urban building envelopes, yet existing evaluations have focused mainly on resolution and aesthetics, with limited attention to how installation and material conditions affect information delivery and perceived visual burden. This study examines the balance between information delivery and citizens’ perceived visual burden in urban media facades. Using six still-image stimuli (I01-I06) representing different installation methods, facade types, and spatial contexts, a follow-up online survey of Korean adults yielded 150 valid responses. Information-delivery performance (IDI), derived from prior C/L/A ratings, was integrated with perceived burden measures fatigue, glare, light-pollution/annoyance?and acceptability. Within the six-stimulus set, higher C/L/A levels generally accompanied higher fatigue and glare, especially in attention-grabbing displays. Some configurations achieved high information delivery with lower visual burden, forming a “high-efficiency, low-burden” group, whereas certain LED systems on opaque facades tended toward “high-efficiency, high-burden”
over-stimulation. By integrating IDI and FBI at the stimulus level, this study proposes a framework for balancing information performance and citizen comfort. The findings support luminance/contrast control, facade/content guidelines, and urban lighting policies. The IDI-FBI relationship should therefore be interpreted at the aggregated stimulus level rather than as evidence of individual-level causality.
▒ AURIC 논문정보: https://www.auric.or.kr/user/rdoc/DocRdoc.aspx?returnVal=RD_R&dn=455987
▒ 대한건축학회 논문정보: https://www.aik.or.kr/board/?_0000_method=view&ncode=a001&num=3291
▒ AURIC Paper Information: https://www.auric.or.kr/user/rdoc/DocRdoc.aspx?returnVal=RD_R&dn=455987
▒ Architectural Institute of Korea (AIK) Journal Information: https://www.aik.or.kr/board/?_0000_method=view&ncode=a001&num=3291
[대한건축학회논문집] 도시 미디어파사드의 정보전달성과 시민 시각부담 인식 간 균형에 관한 연구
A Study on the Balance between Visual Information Delivery and Citizens’ Perceived Visual Burden in Urban Media Facades
▒ 저자명 (Authors): 김지현, 남성우 (건축공간연구원 부연구위원), 김원필 (서울과학기술대 건축학 교수)
▒ 게재지 (Journal): 대한건축학회논문집(Journal of the Architectural Institute of Korea, JAIK)
▒ 등재정보 (Indexing): SCOPUS, KCI 우수등재 (Outstanding KCI)
▒ 저널등급 (Journal Rank): KCI 건축공학 분야 IF 기준 2024년 1위/14종, Q1
(Ranked 1st out of 14 journals in Architectural Engineering based on the 2024 KCI Impact Factor; Q1)
▒ 등재일 (Date of Publication): 2026-08 (Vol.42 No.08)
본 연구는 도시 미디어파사드의 정보전달성과 시민 시각부담 인식 간 균형을 분석하였다. 선행 설문에서 산출한 인지성·명료성·주목도 기반 IDI와 후속 온라인 설문에서 수집한 피로·눈부심·빛공해 인식 기반 FBI를 동일 자극 단위로 결합하였다. 분석 결과 일부 자극은 고효율-저부담 유형으로, 일부는 고효율-고부담 과잉자극형으로 분류되었다. 이를 통해 미디어파사드 설계·운영 시 정보전달성뿐 아니라 시민 쾌적성, 휘도·대비 조절, 콘텐츠 운영 기준을 함께 고려할 필요가 있음을 제시하였다.
Media facades are increasingly used as urban building envelopes, yet existing evaluations have focused mainly on resolution and aesthetics, with limited attention to how installation and material conditions affect information delivery and perceived visual burden. This study examines the balance between information delivery and citizens’ perceived visual burden in urban media facades. Using six still-image stimuli (I01-I06) representing different installation methods, facade types, and spatial contexts, a follow-up online survey of Korean adults yielded 150 valid responses. Information-delivery performance (IDI), derived from prior C/L/A ratings, was integrated with perceived burden measures fatigue, glare, light-pollution/annoyance?and acceptability. Within the six-stimulus set, higher C/L/A levels generally accompanied higher fatigue and glare, especially in attention-grabbing displays. Some configurations achieved high information delivery with lower visual burden, forming a “high-efficiency, low-burden” group, whereas certain LED systems on opaque facades tended toward “high-efficiency, high-burden”
over-stimulation. By integrating IDI and FBI at the stimulus level, this study proposes a framework for balancing information performance and citizen comfort. The findings support luminance/contrast control, facade/content guidelines, and urban lighting policies. The IDI-FBI relationship should therefore be interpreted at the aggregated stimulus level rather than as evidence of individual-level causality.
▒ AURIC 논문정보: https://www.auric.or.kr/user/rdoc/DocRdoc.aspx?returnVal=RD_R&dn=455987
▒ 대한건축학회 논문정보: https://www.aik.or.kr/board/?_0000_method=view&ncode=a001&num=3291
▒ AURIC Paper Information: https://www.auric.or.kr/user/rdoc/DocRdoc.aspx?returnVal=RD_R&dn=455987
▒ Architectural Institute of Korea (AIK) Journal Information: https://www.aik.or.kr/board/?_0000_method=view&ncode=a001&num=3291